At the root, each depends on people modifying their behavior to create lasting change. Several years ago, GLRPPR established behavior change and sustainability as one of its primary focus areas. Some of the resources we’ve developed on this topic include:
- a new sector resource on behavior change and sustainability, which includes links to resources on consumer behavior, employee engagement, energy efficiency programs, measurement, research articles, and tools;
- behavior change subcategories in the Consumer Information & Resources, Energy Efficiency, and Retail/Commercial sector resources;
- a webinar by Susan Mazur Stommen, Director of Behavior and Human Dimensions Program at the American Council for an Energy-Efficient Economy (ACEEE), on behavior change tactics for the P2 community (presentation slides available here). This webinar kicked off the P2Rx Social Media and Behavior Change webinar series.
Ultimately, successful implementation of pollution prevention projects requires people to change the way they do things. Getting people to make lasting change can be incredibly difficult and frustrating. Understanding the psychology of behavior change is a critical piece of the puzzle.
If you have a tip or resource related to behavior change, let us know in the comments.