GLRPPR Sector Resource: How to Talk about Home Energy Upgrades
How to Talk about Home Energy Upgrades
How can home energy assessments lead to more energy efficiency upgrades? Using a behavioral science approach to answer this question, we conducted an online experiment with nearly 2,000 American homeowners and explored the latest research on motivators and barriers to investment. We learned that financial motivators are part of the equation, but not the only part. Our report delves into the art of message framing for home energy upgrades and includes several practical recommendations for assessors. Although the report focuses on home energy upgrades, the findings may also be useful for pollution prevention technical assistance providers.
American Council for an Energy Efficient Economy (ACEEE)
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