GLRPPR: Sector Resources: Documents: Willingness to Pay for Eco-Certified Refurbished Products: The Effects of Environmental Attitudes and Knowledge
 
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GLRPPR Sector Resource: Willingness to Pay for Eco-Certified Refurbished Products: The Effects of Environmental Attitudes and Knowledge

Title:
Willingness to Pay for Eco-Certified Refurbished Products: The Effects of Environmental Attitudes and Knowledge

Abstract:
Refurbishing products, which are increasingly sold in business-to-consumer markets, is a key strategy to reduce waste. Nevertheless, research finds that consumers' willingness to pay (WTP) for refurbished products is low. Strategies for a higher WTP are needed in order to grow consumer markets for refurbished products. Eco-certification of refurbished products may be a key strategy here. Drawing on the consumer WTP literature concerning "green" products, we investigate the impact of independent eco-certificates. Our analysis is based on a survey of 231 potential customers. The results suggest that, across various product categories, the WTP for products with refurbished components is significantly lower. Adding an eco-certificate tends to return the WTP toward the virgin product level. We show that consumers with proenvironmental attitudes particularly exhibit green buying behavior. Our findings indicate that eco-certification is often worthwhile because it enhances the business rationale for producing products with refurbished components.

To obtain a hard copy of this article, contact your local library.

URL:
http://dx.doi.org/10.1111/jiec.12301

Source:
Journal of Industrial Ecology 20: 893–904.

Resource Type:
Article/report

Date of Publication:
August 2016

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

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