GLRPPR Sector Resource: The effects of giving Captains feedback and targets on SOP fuel and carbon efficiency information: Results of the Virgin Atlantic University of Chicago and London School of Economics Captains' Study
Title:
The effects of giving Captains feedback and targets on SOP fuel and carbon efficiency information: Results of the Virgin Atlantic University of Chicago and London School of Economics Captains' Study
Abstract:
This study came about because of Virgin Atlantic Airways' (VAA) dual business drivers: 1) improving
fuel and carbon efficiency -- VAA's Change is in the Airi (CIITA) sustainability programme's number one
environmental priority, and 2) reducing costs. As there is a direct relationship between aircraft fuel use, carbon emissions and costs, any improvements represent a double win for the company. Many teams at VAA have
been focused on fuel- and carbon-efficiency measures for quite some time. This study represents the next step
in this journey, in which the Fuel Efficiency and Sustainability teams at VAA partnered with academics from the University of Chicago (UC) and London School of Economics (LSE) to study the effectiveness of different strategies to deliver existing standard operational procedures (SOP) fuel and carbon efficiency information to Captains. The study was conducted day-to-day by the Fuel Efficiency team at VAA HQ UK, using data provided via its fuel monitoring systems, which they summarised and sent to Captains. Anonymised analysis and reporting was undertaken in full by the university team.
URL:
http://www.virgin-atlantic.com/content/dam/VAA/Documents/sustainabilitypdf/VAA_Captains_Study_Summary_FINAL_170616.pdf
Source:
Virgin Atlantic; University of Chicago; London School of Economics
Resource Type:
Case study/success story
Date of Publication:
2016
Associated Sectors:
