GLRPPR: Sector Resources: Documents: The effects of giving Captains feedback and targets on SOP fuel and carbon efficiency information: Results of the Virgin Atlantic University of Chicago and London School of Economics Captains' Study
 
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GLRPPR Sector Resource: The effects of giving Captains feedback and targets on SOP fuel and carbon efficiency information: Results of the Virgin Atlantic University of Chicago and London School of Economics Captains' Study

Title:
The effects of giving Captains feedback and targets on SOP fuel and carbon efficiency information: Results of the Virgin Atlantic University of Chicago and London School of Economics Captains' Study

Abstract:
This study came about because of Virgin Atlantic Airways' (VAA) dual business drivers: 1) improving fuel and carbon efficiency -- VAA's Change is in the Airi (CIITA) sustainability programme's number one environmental priority, and 2) reducing costs. As there is a direct relationship between aircraft fuel use, carbon emissions and costs, any improvements represent a double win for the company. Many teams at VAA have been focused on fuel- and carbon-efficiency measures for quite some time. This study represents the next step in this journey, in which the Fuel Efficiency and Sustainability teams at VAA partnered with academics from the University of Chicago (UC) and London School of Economics (LSE) to study the effectiveness of different strategies to deliver existing standard operational procedures (SOP) fuel and carbon efficiency information to Captains. The study was conducted day-to-day by the Fuel Efficiency team at VAA HQ UK, using data provided via its fuel monitoring systems, which they summarised and sent to Captains. Anonymised analysis and reporting was undertaken in full by the university team.

URL:
http://www.virgin-atlantic.com/content/dam/VAA/Documents/sustainabilitypdf/VAA_Captains_Study_Summary_FINAL_170616.pdf

Source:
Virgin Atlantic; University of Chicago; London School of Economics

Resource Type:
Case study/success story

Date of Publication:
2016

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

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