GLRPPR Sector Resource: Connecting on Climate: A Guide to Effective Climate Change Communication
Connecting on Climate: A Guide to Effective Climate Change Communication
Connecting on Climate: A Guide to Effective Climate Change Communication leads to a better understanding of American responses to climate change and explains how anyone, from religious leaders, to health care professionals, businesspeople, community leaders, journalists, scientists, educators, policymakers, and other interested parties, can better communicate with and engage the American public on the issue.
The guide, which includes research from a range of social science fields including psychology, anthropology, communications, and behavioral economics, is designed to be useful for experienced and novice communicators alike. Included in the guide are strategies to boost engagement, common mistakes to avoid, and best practices that organizations have used to meaningfully engage individuals and groups on climate change.
Center for Research on Environmental Decisions; EcoAmerica
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