Great Lakes Regional Pollution Prevention Roundtable
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GLRPPR Sector Resource: Intermarche - Inglorious Fruits and Vegetables

Title:
Intermarche - Inglorious Fruits and Vegetables

Abstract:
Intermarché, a French supermarket chain, launched the Inglorious Fruits & Vegetables, a media campaign, celebrating the beauty of less than perfect fruits and vegetables. The chain also made this produce available at a 30% discount and offered samples to show consumers that they taste the same as their more perfect counterparts. The goal of the campaign was to raise awareness about how much food is wasted because it doesn't look perfect. The video below gives an overview of the campaign and its results.

URL:
https://www.youtube.com/watch?v=p2nSECWq_PE

Source:
Intermarche, via YouTube

Resource Type:
Audio/video

Date of Publication:
June 2014

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

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