GLRPPR: Sector Resources: Documents: Steve Howard: Let's go all-in on selling sustainability
 
Great Lakes Regional Pollution Prevention Roundtable
Promoting Pollution Prevention Through Information Exchange
   
HOME
About Us
Blog
E-Mail This Page
Feedback
Membership
Resources
Calendar
Contacts
Funding Opps
News
Newsletter
Project Summaries
Sector Resources
Topic Hubs™
Services
Conferences & Training
Webinars
Ask a Librarian
Mailing List

GLRPPR Sector Resource: Steve Howard: Let's go all-in on selling sustainability

Title:
Steve Howard: Let's go all-in on selling sustainability

Abstract:
The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: "Sustainability has gone from a nice-to-do to a must-do." Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices -- both internally and to worldwide customers -- and lays a challenge for other global giants.

URL:
http://www.ted.com/talks/steve_howard_let_s_go_all_in_on_selling_sustainability

Source:
TED

Resource Type:
Audio/video

Date of Publication:
June 2013

Associated Sectors:

  P2Rx

Great Lakes Regional Pollution Prevention Roundtable (GLRPPR)
One East Hazelwood Drive Champaign, IL 61820
(217) 333-8940