GLRPPR: Sector Resources: Documents: Steve Howard: Let's go all-in on selling sustainability
 
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GLRPPR Sector Resource: Steve Howard: Let's go all-in on selling sustainability

Title:
Steve Howard: Let's go all-in on selling sustainability

Abstract:
The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: "Sustainability has gone from a nice-to-do to a must-do." Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices -- both internally and to worldwide customers -- and lays a challenge for other global giants.

URL:
http://www.ted.com/talks/steve_howard_let_s_go_all_in_on_selling_sustainability

Source:
TED

Resource Type:
Audio/video

Date of Publication:
June 2013

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

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