Great Lakes Regional Pollution Prevention Roundtable
Promoting Pollution Prevention Through Information Exchange
   

GLRPPR Sector Resource: The New Sustainability Narrative: Tapping into Meaning and Purpose

Title:
The New Sustainability Narrative: Tapping into Meaning and Purpose

Abstract:
This report represents the findings of a sustainable branding innovation workshop hosted by the Rainforest Alliance and attended by a group of industry experts in consumer behavior. The group brainstormed a new global narrative that taps into the consumer shift towards a broader and more meaningful set of values around mindful living and sustainability. The key challenge with the current sustainability narrative, they found, is the word sustainability itself. Consumers are unable to identify with it; they don't connect sustainability to their own well-being or success. The report includes recommendations for how brands should evolve to deliver on social and cultural benefits and connect with the growing trend of mindful consumption.

URL:
http://www.rainforest-alliance.org/publications/new-sustainability-narrative

Source:
Rainforest Alliance

Resource Type:
Article/report

Date of Publication:
2014

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

P2Rx

One East Hazelwood Drive; Champaign, IL; 61820; (800) 407-0261; glrppr@istc.illinois.edu