GLRPPR Sector Resource: Why Counting Carbon is a Key to Climate Change
Why Counting Carbon is a Key to Climate Change
Behavioral economists will tell you that the simple act of placing an electricity consumption meter in plain view can substantially cut a home's energy use. The same goes for real-time miles-per-gallon meters in cars, which change the way we drive.
These findings tell us something about behavior:
When the price of costly activities isn't hidden from us, we're more likely to pursue those activities prudently.
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