GLRPPR Sector Resource: Behavior Change at Scale
Behavior Change at Scale
Today's global challenges (climate change, economic doldrums, food safety, et al) constitute a none-too trivial threat to modern life. Yet, we've faced equally daunting challenges in the past, and have always marshalled the ingenuity and dedication to overcome these tests.
So what's different today? Perhaps it's the breadth and complexity of what we're facing. For the first time, policymakers are forced to confront what might otherwise be considered "individual choices." In the aggregate, these personal choices become a very public cluster of problems.
It's time for individuals to play a role as agents of change -- to understand the very "public" consequences of their private actions. Policymakers can help make this happen by crafting and broadcasting messages that reach the masses, yet still connect with deeply personal motivations.
Patterns (IDEO), no. 23
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