GLRPPR: Sector Resources: Documents: Cognitive Barriers to Environmental Action: Problems and Solutions
 
Great Lakes Regional Pollution Prevention Roundtable
Promoting Pollution Prevention Through Information Exchange
   
HOME
About Us
Blog
E-Mail This Page
Feedback
Membership
Resources
Calendar
Contacts
Funding Opps
Newsletter
News
Sector Resources
Topic Hubs™
Services
Conferences & Training
Webinars
Ask a Librarian
Mailing List

GLRPPR Sector Resource: Cognitive Barriers to Environmental Action: Problems and Solutions

Title:
Cognitive Barriers to Environmental Action: Problems and Solutions

Abstract:
We explore interventions at the level of the individual and focus on recognized cognitive barriers from the behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to behaviors impacting the environment. First, despite claiming that they want to the leave the world in good condition for future generations, people intuitively discount the future to a greater degree than can be rationally defended. Second, positive illusions lead us to conclude that energy problems do not exist or are not severe enough to merit action. Third, we interpret events in a self-serving manner, a tendency that causes us to expect others to do more than we do to solve energy problems. We then propose ways in which these biases could actually be used to our advantage in steering ourselves toward better judgment. Finally, we outline the key questions on the research frontier from the behavioral decision-making perspective, and debunk the myth that behavioral and neoclassical economic perspectives need be in conflict.

URL:
http://www.hbs.edu/faculty/Publication%20Files/11-046.pdf

Source:
Harvard Business School Working Paper Series ; 11-046

Resource Type:
Article/report

Date of Publication:
2010

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

P2Rx

One East Hazelwood Drive; Champaign, IL; 61820; (800) 407-0261; glrppr@glrppr.org