Great Lakes Regional Pollution Prevention Roundtable
Promoting Pollution Prevention Through Information Exchange
   

GLRPPR Sector Resource: Social Marketing: A Resource Guide

Title:
Social Marketing: A Resource Guide

Abstract:
This Social Marketing Resource Guide was designed to present basic information about social marketing. It is intended for use as a reference manual for agencies and organizations wishing to expand their employees' knowledge of social marketing and its basic principles of implementation.

URL:
http://www.turningpointprogram.org/Pages/pdfs/social_market/social_marketing_101.pdf

Source:
Social Marketing National Excellence Collaborative

Resource Type:
Article/report

Date of Publication:
2002

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

P2Rx

One East Hazelwood Drive; Champaign, IL; 61820; (800) 407-0261; glrppr@istc.illinois.edu