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GLRPPR Sector Resource: Competitiveness, Innovation, and Sustainability

Competitiveness, Innovation, and Sustainability

In 2010 the Center for Integrated Manufacturing Studies (CIMS) at the Rochester Institute of Technology (RIT) began a collaboration with the New York State Energy Research and Development Authority (NYSERDA), RadTech-The UV & EB Technology Association, and the New York State Pollution Prevention Institute (NYSP2I). Together, they set out to understand the competitive state of the commercial printing industry in New York and to what extent the industry has faced -- or is currently facing -- challenges and finding opportunities associated with energy usage, environmental impacts, and adopting sustainability as a business strategy. The study found that the future competitiveness of the printing industry in New York State and throughout the U.S. is being influenced by shifting customer preferences and new technology, while the traditional pillars of price, quality, and performance continue to remain fundamental market expectations. Many commercial printers report they are being influenced by, and are taking action toward, differentiating themselves in highly competitive markets through innovation and sustainability. While some printers remain skeptical of this model, others are fully embracing and adopting elements of this strategy. Commercial printers choosing to compete on sustainability as an innovation strategy are finding new revenue, strengthened reputation, and reduced business risk.


Printing Industries of America: The Magazine

Resource Type:

Date of Publication:
March 2012

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).


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