GLRPPR Sector Resource: Global Warming's Six Americas in March 2012 and November 2011
Global Warming's Six Americas in March 2012 and November 2011
This report extends and updates an ongoing program of research analyzing Americans' interpretations of and responses to climate change. The research segments the American public into six audiences that range along a spectrum of concern and issue engagement from the Alarmed, who are convinced of the reality and danger of climate change and highly supportive of personal and political actions to mitigate the threat, to the Dismissive, who are equally convinced that climate change is not occurring and that no response should be made.
Yale Project on Climate Change Communication
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