GLRPPR Sector Resource: Spotlight on Michigan: Sweeping the State for Ultimate Success
Spotlight on Michigan: Sweeping the State for Ultimate Success
BetterBuildings for Michigan is a statewide program using an innovative neighborhood "sweeps" delivery model to reach its residential target audience. Sweeps target one 420-home neighborhood at a time with a blitz of outreach, contractor scheduling, and short-term energy efficiency promotions. Within the context of this approach, the program has set the stage for experimental design--structuring the sweeps to test which variations of program offerings most effectively persuade consumers to upgrade their homes. With these learning goals at the program core, BetterBuildings for Michigan is on track to understanding homeowner motivations, and in the process, is laying a strong and flexible foundation for future energy efficiency efforts.
U.S. DOE Better Buildings
Case study/success story
Date of Publication:
One East Hazelwood Drive; Champaign, IL; 61820; (800) 407-0261; email@example.com