GLRPPR Sector Resource: The New Frontier in Sustainability: The Business Opportunity in Tackling Sustainable Consumption
The New Frontier in Sustainability: The Business Opportunity in Tackling Sustainable Consumption
Sustainable consumption has often been framed as a limitation on business. In fact, addressing today's consumption challenges represents a new set of potential opportunities for business, as some companies have already begun to find novel ways of delivering value to more of the world's people without unduly taxing natural resources. Today, as companies are increasingly making sustainability a core part of every decision they make, sustainable consumption represents a crucial new frontier in that effort. Consumption takes place within a larger system driven by economic forces, technological progress, political settings, cultural contexts, environmental issues, and many other determinants. The researchers apply an action-based framework to key segments of the business value chain, referred to as a cycle, using the multiple lenses of innovation, collaboration, education, and measurement to reorient core business activities related to product design, consumer engagement, use, and end-of-use.
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