GLRPPR Sector Resource: Deceptive 'Greenwashing' Aims to Trick Ecotourists
Deceptive 'Greenwashing' Aims to Trick Ecotourists
Even the best-intentioned ecotravelers may not be getting what they pay for. As ecotourism grows in popularity, hoteliers are eager to cash in and slap a green label on everything, deserved or not, to draw visitors. The practice, which extends beyond the travel industry, is called "greenwashing," and it is extremely pervasive—a recent study by TerraChoice Environmental Marketing found that 99 percent of all products labeled as "green" do not live up to their claims.
US News and World Report
Date of Publication:
May 23, 2008
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