GLRPPR Sector Resource: Deceptive 'Greenwashing' Aims to Trick Ecotourists

Title:
Deceptive 'Greenwashing' Aims to Trick Ecotourists

Abstract:
Even the best-intentioned ecotravelers may not be getting what they pay for. As ecotourism grows in popularity, hoteliers are eager to cash in and slap a green label on everything, deserved or not, to draw visitors. The practice, which extends beyond the travel industry, is called "greenwashing," and it is extremely pervasive—a recent study by TerraChoice Environmental Marketing found that 99 percent of all products labeled as "green" do not live up to their claims.

URL:
http://www.usnews.com/articles/science/environment/2008/05/23/deceptive-greenwashing-aims-to-trick-ecotourists.html

Source:
US News and World Report

Resource Type:
Article/report

Date of Publication:
May 23, 2008

Associated Sectors:

• Consumer Information & Resources
• Hotels & Hospitality