Great Lakes Regional Pollution Prevention Roundtable
Promoting Pollution Prevention Through Information Exchange
   

GLRPPR Sector Resource: The Greenwash Guide (U.K.)

Title:
The Greenwash Guide (U.K.)

Abstract:
This report (PDF) takes a look at the main issues and players involved in greenwashing, giving an overview of the many types of greenwashing, how it's committed and how to avoid it. The graphic-rich document includes real world examples of right and wrong ways to make eco-claims. Any company advertising the environmental benefits of their company, products or services should be aware of the many different environmental advertising standards as well as best practices to follow.

URL:
http://www.futerra.co.uk/downloads/Greenwash_Guide.pdf

Source:
Futerra Sustainability Communications

Resource Type:
Article/report

Date of Publication:
2008

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

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