GLRPPR Sector Resource: Developing Green: Strategies for Success
Developing Green: Strategies for Success
Authored by Jerry Yudelson, this report is designed for professionals engaged in financing, building, and marketing projects with green features. It illustrates the practice of marketing green developments and includes case studies, exemplary projects, and companies that are transforming the building and development industry. In addition to the case studies, narratives and materials outlined in the book, each copy of the report is accompanied by a CD featuring sustainable design projects from across the country. Yudelson delineates the practice of building green and includes seven keys to successful green marketing. He also validates the cost of green buildings and explains how to incorporate green features into any project. Copies of the report may be ordered from the National Association of Industrial and Office Properties (NAIOP) at the web site listed below. Cost is $69.95 (U.S.) for NAIOP members, $89.95 for non-members. 108 pages.
Date of Publication:
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