Great Lakes Regional Pollution Prevention Roundtable
Promoting Pollution Prevention Through Information Exchange

GLRPPR Sector Resource: Cool Driver

Cool Driver

Clean Air – Cool Planet has teamed up with NativeEnergy to make it easy for individuals, wherever they live, to reduce the global warming impact of driving their cars. When you participate in CoolDriver, NativeEnergy will purchase on your behalf all of the Green Tags to be generated by a portion of two renewable energy projects’ generating capacity over a 25-year term for the wind farm, and a 20-year term for the farm methane project, which are their expected operating lives. Green Tags are a commodity that represents the environmental attributes of renewable electricity, sold separately from the underlying electricity, which is then treated as “generic” electricity. Among the attributes comprising Green Tags are the reductions in CO2 emissions renewable electricity creates by displacing electricity that would otherwise be generated by burning fossil fuel. Whoever purchases the Green Tags from a wind farm has the right to claim the environmental attributes, including the CO2 reductions.


NativeEnergy & Clean Air - Cool Planet

Resource Type:
Other resources

Date of Publication:
Not Available

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).


One East Hazelwood Drive; Champaign, IL; 61820; (800) 407-0261;