Great Lakes Regional Pollution Prevention Roundtable
Promoting Pollution Prevention Through Information Exchange
SEE Action Webinar -- Community Based Social Marketing
September 25, 2014
This webinar will describe community-based social marketing as a behavior-based approach for developing energy-efficiency programs. The webinar will begin with an overview of the five steps involved in developing and delivering a community-based social marketing program including methods for prioritizing and selecting target behaviors, identifying barriers and benefits, leveraging behavior change tools, pilot testing, and evaluation. Each presentation will also cover case studies of scalable programs that have successfully applied the community-based social marketing model or its components to promote energy-efficiency and conservation behaviors.
One East Hazelwood Drive; Champaign, IL; 61820; (800) 407-0261; firstname.lastname@example.org