Great Lakes Regional Pollution Prevention Roundtable
Promoting Pollution Prevention Through Information Exchange
   

GLRPPR Calendar

September 2014

SEE Action Webinar -- Community Based Social Marketing

September 25, 2014
Webinar, 3-4:30 pm CDT
Type: Event

Description:
This webinar will describe community-based social marketing as a behavior-based approach for developing energy-efficiency programs. The webinar will begin with an overview of the five steps involved in developing and delivering a community-based social marketing program including methods for prioritizing and selecting target behaviors, identifying barriers and benefits, leveraging behavior change tools, pilot testing, and evaluation. Each presentation will also cover case studies of scalable programs that have successfully applied the community-based social marketing model or its components to promote energy-efficiency and conservation behaviors.

Contact Information:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

P2Rx

One East Hazelwood Drive; Champaign, IL; 61820; (800) 407-0261; glrppr@istc.illinois.edu